At The Octane Group, we excel at combining strategy and execution – delivering both fact-based ideas and the actions to solve the problems you face.

Our expertise in market strategy and positioning; communications and collaboration; and emerging technology helps clients perform efficiently at the highest levels so they can create market-leading organizations and sustainable value for their customers.

We “frame” our expertise into four practice areas:
1. Corporate Strategy Practice
2. Marketing and Sales Strategy Practice
3. Product and Service Strategy Practice
4. Business Technologies Practice

Our focus revolves around producing results that enable our clients to:

Capture Growth Opportunities: From identifying opportunities and developing a go-to-market strategy to actually taking it to market.

Sharpen Marketing Investments: Evaluate and improve the ROI on marketing investments by mapping activities to results, identifying strategies that drive desired customer/prospect behaviors and attitudes.

Build Organizational Alignment: We understand the importance of internal marketing.  Often, informing, communicating and collaborating with employees goes overlooked or undervalued.  We believe in the value of enlisting each and every employee to embody your brand.

Leverage Technology to Accelerate Business Results: We leverage our extensive network of technology experts to provide feedback and recommendations on technology vendors and trends so you can focus on performing at the highest level.

Underpinning our approach to delivering results is our foundation in 3 key fundamentals for each organization.  Addressing these 3 are a part of every engagement:
1. Bettering Your Brand,
2. Aligning Your Team, and
3. Maximizing Your Performance.

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